About Us
Our Mission
To Elevate Small Businesses through Digital Storytelling and Enhance Their Ability to Foster Real Growth and True Good in Their Communities.
Real Growth. True Good.
Yes, we want your business to grow! Of course we do. But we don’t see the ultimate goal simply as monetary expansion—we want to help re-inspire you in what you do, highlighting the True Good you offer to your community, so that it is a Growth that creates Good.
We fully believe that we each have the power to influence a better world through our work, and that is the heart we want to foster in our clients as they continue to do what they do.
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Our Beginnings
Animo (Ann-ih-mo)
Our founder spent a few years in Spain, and a common word he heard when continuing to struggle forward with language learning and overall cultural integration was "Animo!"
It is a term of encouragement and simultaneous comfort, meaning something like "you can do this, you're getting stronger, it'll be ok."
As this company took shape the overall attitude of encouraging the growth of others and their businesses became central.
Innovations
We are all about creating and re-creating... about thinking inside and outside the box. At times the best step is a classic, tried and true one; other times a brand new process or idea is prudent.
Discovering the right innovations that best help you and your company toward holistic growth is our passion. We are committed to troubleshooting, thinking creatively and resourcefully, and developing a strategy that answers the need.
More about the Founder
Hi! My name is Aaron, and I am a Designer with the heart of a Storyteller.
When I start a relationship with a client, they share a lot of information with me… so it’s only fair to give you an idea of who I am. And I’m happy to do it!
One of my favorite memories as a kid was when camping with cousins, and my oldest cousin told stories to my brother and me each night before heading to bed. As far as I know, he made them up on the spot, but they were fantastic. I think that was when I first saw the impact of story.
My career has been filled with various kinds of Marketing and Public Speaking. Designing graphics for events, writing copy for email marketing campaigns, creating full websites for non-profits and more. In each phase of growth I learned a different angle that has supported my overall goal of strengthening the total web presence of my clients.
When I enter the design process with a new client, I ask a lot of questions. I do this because the business has a story just as much as the owner/manager/client does. Without the story you miss your ability to connect with your intended audience. And along the way I learn all sorts of interesting things… something I love about my job!
Can a client call get off track? Yes, most definitely! But even the tangents give incredible value to the final result of a website that feels professional, personal, and trustworthy—all the qualities that help transition visitors into clients.
My favorite part of the process is helping my clients see the deep good they are creating in their communities… because all our work has dignity!
